Understand the email campaign types and templates available in Kato, so you can pick the right format for the right moment, single-property launches, multi-property updates, or tailored agent outreach.

Using the right template saves time and produces a professional result. A single-property blast works well for launch day; a multi-property digest is better for monthly agent updates; specific Kato templates let you tune the visual emphasis, punchy CTA vs detailed spec vs brand-heavy feel.

Kato ships with two campaign structures (Single Property and Multi Property) and a suite of ready-to-use templates you can select from within each.

Single Property campaigns

One email focused on one disposal. Best for:

Multi Property campaigns (add-on)

Up to three properties in one email. Best for:

Within a Single Property, Kato can ship with multiple template variants with different design weights and emphasis. Template selection sits within the campaign builder you can preview before committing. An example of which is below.

For Multi Property, the template is optimised to show up to three properties side-by-side with an intro message and clear calls-to-action for each.

You know which campaign structure (single vs multi) and which template variant fits the moment, and you're ready to build it.