Review, edit, and maintain the campaigns that sit behind your email outreach, keeping lists current, recipient preferences accurate, and old campaigns findable.

Marketing lists decay. Contacts change jobs, opt out, or bounce. Campaigns pile up. Actively managing this layer, not just firing one-off sends, is the difference between a well-kept database that gets 40% open rates and a stale one that gets 9%.

This article covers three common management tasks: editing a marketing list (adding/removing contacts), viewing existing marketing lists in Kato, and finding past campaigns for reference or duplication.

Add a contact to a marketing list

Remove a contact from a marketing list

Same flow as above — open the contact, deselect the marketing list, save.

If the contact you want to add doesn't exist yet, create them first.

From CRM → Contacts, apply the Marketing List filter to see all lists currently in Kato. Pick a list to view all the contacts in it. You can:

For a broad campaign list across your agency, use the Campaigns section of Kato (if applicable to your role). from there you will be able to see all the draft and previously sent campaigns. Clicking into a draft campaign will allow you to review and amend things before sending. Clicking into a sent campign will bring you t othe report page highlighting interesting and useful campaign performance data.

Data sets include:

From a disposal's Actions menu → Campaign Reports shows you every campaign sent for that disposal — Sent campaigns with their send date, recipient count, and summary stats.

Your marketing lists reflect current reality (no dead contacts, correct opt-ins), and you can find and reference any past campaign when planning the next one.