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How to create an Marketplace advertising campaign

Written by Max Kemplen

💎 BOLT ON

Marketplace Advertising is a paid add-on (Landlord Advertising: £1,000/society/min 12month). Contact bronnie@kato.app to enable.

🎯 Goal

Run a paid advertising campaign against a client's disposal(s), giving the listing premium visibility on the society marketplace and driving sharper inbound interest.

❓ Why

For priority listings, trophy assets, tight timelines, or landlords paying for additional visibility, standard society circulation isn't always enough. A marketplace advertising campaign gives the listing elevated positioning, targeted distribution, and dedicated promotion within the society member audience most likely to move it.

🔍 Overview

Advertising campaigns run on top of a published disposal. Once the disposal is live on society, you can set up a campaign with targeting, creative, duration, and budget. Kato promotes the listing to matching members via in-platform placement and targeted mailers.


What’s Included

  • Placement in one or multiple marketplaces (WEOAS, CAS or OAS)

  • Prominent advert visibility within the chosen marketplace

  • Click-through link to either the corresponding marketplace listing or a dedicated property marketing website of your choosing

  • Rotation within a maximum 10-advert carousel per society

  • Monthly reporting on impressions and click-throughs


Rate Card

Term

Price per month, per marketplace

12-month minimum

£1,000

Additional details:

  • Prices are per advert block (including click-through link)

  • All prices exclude VAT

  • One advert change permitted per month during the term

  • Advert content must meet all design and subject guidelines

  • Pricing is fixed with no negotiation or discounting

  • Slots are allocated strictly on a first-come, first-served basis (design and payment received)


FAQs

Who can advertise?

Landlords with instructed agents who are Society members, and with a live listing on an eligible Society. Pipeline properties (instructed but not yet listed) may also be accepted.

What can be advertised?

Only properties, buildings, schemes or parks available to lease via instructed Society agents.

General company, management, fit-out or non-property adverts are not permitted.

Where is advertising available?

  • WEOAS (West End Office Agents Society)

  • CAS (City Agents Society)

  • OAS (Office Agents Society - National)

How large is the audience?

  • WEOAS – c.1,100 agents

  • CAS – c.900 agents

  • OAS – c.1,300 agents

    (Membership numbers may fluctuate)

How many adverts appear at once?

A maximum of 10 adverts can run simultaneously in each Society carousel with only one shown per page loaded.

What if the space leases?

You may swap the advert (maximum one change per month).

If the landlord has zero vacancy during the 12-month term, credit for future advertising may be considered.

What are the payment terms?

Annual in advance. The advert will go live within 7 days of receiving both design assets and payment.

How are slots allocated?

First-come, first-serve, defined by the date Kato receives both the final design and payment.

Who approves content?

All adverts must comply with design and content guidelines, overseen by Kato and the relevant Society Committee.

Who do I contact?

For availability or questions, please contact Bronnie Bladon at bronnie@kato.app.


💬 Need Help?

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