🎯 Goal
Understand how to publish your disposal to various outputs, all directly from one workflow within Kato. No more need for repeating work to get your disposal noticed.
❓ Why
Good marketing is fundamental to getting your disposal noticed by the right audience and attracting potential occupiers or their agents. Done well, it surfaces credible prospective occupiers within moments of a property going live. Getting confident with the Marketing flow of Kato allows you to be sure your disposal will display in the best possible way across your various outlets.
🔍 What's covered
Adding marketing descriptions and key features
Assigning agents and contact details
Publishing to society and external channels
Generating PDFs and microsites
Preparing and previewing marketing outputs
📊 Quick Start (2 minutes)
Click 'Manage' on the thumbnail of the dispoal you want to publish. then head to the marketing tab along the top nav bar.
Fill in the inputs you want to be drawn through into your marketing collateral such as the Summary text, key features, specification, certificates.
Select the portion (if not the whole disposal) of the disposal you want to market with a brief description within the Marketing Text.
Select which agents within your org you want to appear on the outputs as well as any joint agent contacts.
For PDF creation - Kato allows you to create automatic branded particulars which you can configure by clicking the 'Publish to PDF' tab.
Kato can also create a microsite at the click of a button, which will have a unique URL you can publish to the web or embed into an email.
Publishing to your Org's website is just as simple, and depending on which property portals your org has a contract with, you can simply toggle the 'Publish' button next to the portal you want to market the disposal in. All your previous inputs will pull through automatically.
For Society disposals
You will have the chance to add a summary message that will be included in the notification to the market regarding your newly added disposal.
You can choose whether you want to notify the market or just publish it in the marketplace without telling everyone.
If you want to check to ensure the disposal will be published correctly, you can preview the listing before you publish it.
💡 Common mistakes & pro tips
Spend a moment to craft the text and commentary for your outputs once, then all you need to do is select where you want the disposal to be visible and Kato does the rest.
Not enough detail. Help promote your disposal by highlighting its positive features; this can also help users find your disposal if they are searching based on specific features.
Customise each output. You can change what is and isn't included in each output by using the customisation toggles in the publishing steps for each output.
💬 Need Help?
Share feedback or get support:
📞 0203 772 8898