Q. What are Kato Signals?
A. Kato Signals identifies commercial property transactions by monitoring publicly marketed availability data. When an availability listing is removed from public marketing channels (portals and/or marketplace), Kato infers that a transaction has occurred and creates a transaction signal within the platform.
Q. How does Kato Signals fit into the wider Atlas offering?
A. Atlas brings together verified transactions, live market signals, and broader market coverage to provide a single, connected view of the commercial property market.
Kato Signals
When availability is removed from public marketing channels, Kato infers that a transaction has likely occurred. Kato Signals use publicly available marketing information to create a real-time indicator of transaction activity, helping users identify market movements earlier than would otherwise be possible.
Together with other deal sources, Atlas delivers one of the most complete and comprehensive live views of the UK commercial property market, combining verified deal intelligence, broad market coverage, and real-time transaction signals in a single platform.
Q. How should Kato Signals be used?
A. Kato Signals should be used in the same way as any other transaction record available within Atlas. Their primary use case is to help users identify comparable evidence and uncover market activity as early as possible.
Kato Signals provide a near real-time indicator of potential deal activity. The rich property, marketing and contact information included within each Signal can be used to research, validate and uncover the full transaction details required for comparable evidence and market intelligence.
Q. How can I identify Kato Signals on Atlas?
A. Kato Signals are clearly identified within Atlas. The record source will be displayed as Kato Signals, and a dedicated Kato Signals badge will be shown throughout the platform to help users easily distinguish inferred transaction signals from other transaction records.
Q. If a verified transaction exists, will a Kato Signal still be shown?
A. No. Where a verified transaction has been provided by an agent, Atlas will display the verified transaction and not create or show a Kato Signal for the same deal.
Verified transactions take precedence because they contain information supplied directly by the parties involved in the transaction. Kato Signals are designed to fill gaps in market coverage where verified transaction data is not yet available, rather than duplicate it.
Q. Does Kato Signals expose any confidential information?
A. No, Kato Signals only display information that is already publicly available through marketing channels.
Kato Signals do not display confidential transaction details such as rent, price, incentives, lease terms, purchaser, tenant, or any other non-public deal information.
Q. What information is provided?
A. The information displayed is sourced from the original public listing and will only include property, marketing and contact information. Note, we make inferences for the transaction date based on the date the listing was taken off market.
Kato Signals are designed to provide visibility of market activity while ensuring that no private, confidential, or unpublished transaction information is exposed.
Q. Are Kato Signals the same as scraping and how can you be confident it is a transaction and not just a case of a withdrawn listing?
A. No. Kato Signals originate from disposals that were pushed to portals and/or the marketplace via Kato. This means we have clearly structured public data which gives us more confidence in the event occurring.
Q. Who can see the signals derived from Marketplace only disposals?
A. All Atlas users who belong to an organisation with >0 members of a society can see that society's Signals. For example, if Organisation A has >0 members of the Office Agency Society, then all users from Organisation A who are Atlas users can see the Office Agency Society's Signals.
Q. What are the plans to grow Kato Signals?
A. Currently, Kato Signals are derived from disposals that originated on Kato. Our plans are to increase the volume of signals by a) increasing the number of agencies adding disposals to Kato and b) capturing listings not on Kato.
Alongside Kato Signals we have many initiatives to ensure Atlas provides customers with the most trusted, live view of the CRE market, with Verified Transactions at the heart of it.